Thursday, August 22, 2019
The ManCom as Facilitator of Reforms Essay The school depends much on the political will of the Management Committee as the implementer and facilitator of reforms in the school. Parallel leadership is an ideal concept and through Project IDEAS with the integration of other strategies, the reforms will be successful. The ManCom is provided the authority to make policy decisions. It has to create from within its committee, a team that will plan, implement and evaluate the activities of the project IDEAS to effect the reforms needed, to finally solve the diminishing quality standards of education provided by the school. Shafallah will need multiple strategies that will be implemented simultaneously Ã¢â¬â Ã¢â¬Å"many things happening at the same timeÃ¢â¬ , and implemented by a team that will seriously and honestly devote their time and skills without bias to achieve successful school reforms. The team may be headed by the Managing Director and with the human resource department as the secretariat. The program will have to involve not only the teachers and the ManCom but also the parents and the leaders in the community who are affected by the diminishing quality of education provided by the school. The program will have to create school-wide awareness that the school is serious about bringing change and a new environment in the school. Supporting activities must accompany the change such as removal of the aspect of Ã¢â¬Å"nationality, race and religionÃ¢â¬ as a basis for any management decision, and focus on capability building of teachers, developing multi-skilling among existing teachers, leveling benefits through a standardized wage and salary scheme and improved school facilities. The noise created by the advocacy program is in itself, leadership on process. The entire school community will notice that the management is bent on improving the school. The teachers will regain hopes that they will be provided support in terms of exposure and more importantly, the much needed moral support from the management. The future of Shafallah lies in the performance of ManCom in achieving the leadership reforms for the school. Its most important function first and foremost is to establish the school vision and assure that it the picture of what the whole school community would want its school to be. Management with its traditional positional authority will have to step down and collaborate. Another important function is to transform itself (ManCom) and individually as administrators, to act as transformational leaders from purely the positional authority, to leaders who are not only adaptive to change but also willing to collaborate to influence change. (Avolio 1998) Another function is to transform the demoralized teaching force into teacher-leaders. ManCom will develop strategies to process the re-imaging of the teaching force. From the individual classroom practitioner to one who is a Ã¢â¬Å"life-long learner, a self knowing professional who works together with others to achieve a shared purpose. Ã¢â¬ (Limerick et. al. 1998 as cited in Andrews, 2004) The CommunityÃ¢â¬â¢s Role in the School Reforms The IDEAS was another process introduced by Crowther and his group which has the mechanism to possibly solve the problems of the school. One of the Australian schools that adopted innovations using the Innovative Designs for Enhancing Achievement in Schools (IDEAS) conducted learning programs addressing the capability of the teaching force and the other professionals in the school community. Seaside State School is one of those success stories using IDEAS. The school applied integrated and holistic strategies to accomplish what the school envisioned, through the development of a shared school-wide pedagogy. What is worth replicating in this sample success story is the involvement of the students, the parents and the community. The school implemented major campaigns to influence the entire school community on the vision of the school. Activities such as Ã¢â¬Å"vision weekÃ¢â¬ celebrations strongly attended by the parents, students and the other residents of the community were held. (Andrews 2004)
Wednesday, August 21, 2019
Significance of soliloquies and asides in Richard III Essay In Richard III, Shakespeare uses soliloquies and asides as a mode of expressing the otherwise internal thought process of a character. They represent dialogues between the mind of the character and the audience and create a sense of intimacy between them as the audience is given access to the internal world of the characters and are able to keep track of and understand the series of events in the play. As a result, soliloquies and asides play a very significant role as they provide the audience with information such as vital background information, straightforward declarations of intent and future plans. They also help to convey a theme, or heighten the tragedy of the play. Asides are particularly used by villains such as Richard to reveal both their schemes and their fraudulence to the audience. As such, it plays a key role in Richards character development throughout the play, revealing to us his evil nature and deceitful plots. Act 1 Scene 1 opens with Richards most important, first soliloquy. He starts by taking up the role of a narrator and filling us in on some background information relevant to the story-line of the play so that we will be able to better understand the plot and the cause of his actions. He speaks of his familys victory in the fight against Henry VI and tells us that his brother Edward, who has recently ascended the throne, is now living the high life He capers nimbly in a ladys chamber/ To the lascivious pleasing of a lute (I.i). In addition, he shows us the contrast in his mood and explains to us his inability to be merry due to his physical deformities saying, But I, that am not shaped for sportive tricks/ Nor made to court an amorous looking glass/ Have no delight to pass away the time (I.i.14,15,25).Thus, to relieve the boredom and to serve his own ambition, he determines to prove a villain, subtle, false and treacherous. This shows us his low self-esteem and dissatisfaction with himself which is evident from his tone of bitterness, anger and disgust as he feels that he is very ugly and unloved such that even dogs bark at him. It also reveals to us his evil and jealous nature as he decides to pass away his time by plotting to overthrow his brother from the throne and cause unrest and unhappiness. Hence, the first soliloquy helps us understand the context of the play better, introduces us to Richards true, evil nature as well as keeps us in anticipation as we are also let in on how he plans to attain the throne, with the phrase plots have I laid To set my brother Clarence and the king/ In deadly hate (I.i.32-35), which also acts as a tool for foreshadowing. The following soliloquies in Act 1 further characterizes Richard and shows us that he would do anything, even murder, to fulfil his goal and get his way. His sarcasm and lack of love towards his own brother Clarence as well as his cruel and violent nature is seen here as he shows no hesitance in getting his brother killed, Simple, plain Clarence, I do love thee so/That I will shortly send thy soul to heaven (I.i.119-120). His wicked, and depraved nature is also brought out through his soliloquy in Act 1 Scene 2 as he ridicules Lady Anne for having fallen for his tricks and lies and talks about his heartless plan of using her simply to gain the throne saying, Was ever woman in this humor won?/Ill have her, but I will not keep her long (I.ii.235-236). His attitude here marks a shift in his perception of himself as he had mentioned that he was not meant for sportive tricks in his opening soliloquy. However, now he has had a confidence boost due to the success with Lady Anne and says Ill be at charges for a looking glass/And entertain a score or two of tailor (I.ii.262-263). Hence this soliloquy plays a role in his character development as we can see the change in his self-image and character. In his soliloquies, Richard also secretly associates himself with the devil as seen in Act 1 Scene 3 where he says And seem a saint, when most I play the devil. This also brings out Richards duplicity and ability to deceive as he manages to fool others into thinking that he is noble and sincere. This heightens the tragedy, as Richard conquers every character from Lady Anne to his own brother Clarence through his eloquence and proficiency in pretence. Other than soliloquies, asides are also used by several characters such as Richard himself as well as Queen Margaret to reveal their true thoughts and feelings. In Act 3 Scene 1, Richard uses asides to show us what he really thins of the young prince and how he deceives him with the use of double meanings in his words. For example, [Aside] Thus like the formal Vice, Iniquity, I moralize two meanings in one word. (III.i.79-83) Over here, his comparison of himself to Vice, is apt as he does play Vice, a comic role, when he is speaking with the audience. However, he always also has two meanings, which is what allows him to also be the machiavel. Also, Margaret uses asides in Act 1 Scene 3 to inform us of Richards treacheries and prevent us from being deceived like the other characters present. For example, she says (aside) Out, devil! I do remember them too well:/Thou killedst my husband Henry in the Tower,/And Edward, my poor son, at Tewkesbury. Her reference to him as a devil is nothing new to us, but simply confirms his evil nature. As such, the asides used have played a part in keeping us informed of the characters innermost thoughts as well as developing Richards character in the play.
Tuesday, August 20, 2019
The Challenges Of The German Reunification Politics Essay This paper attempts to help the reader understand the current situation in Germany today by providing an overview of the reunification of East and West Germany, the process that led to the so-called Reunification of Germany (or Deutsche Wiedervereinigung in German) during the end of 1989 and 1990. The paper begins with the situation of Germany after II World War, heading on to the Einigungsvertrag and the integration of the GDR into Western Germany. The International Relations section is intended to show the reader the different theories addressing this historical event. German reunification is a term commonly used to refer to the political process in which the German Democratic Republic (in German Deutsche Demokratische Republik) and Berlin, reunited into a single city, joined the Federal Republic of Germany. That meant for East Germany the end of political repression, censorship, and the introduction of a new capitalist economic system in which the means of production are privately owned and operated for a private profit; decisions regarding supply, demand, price, distribution, and investments are made by private actors in the free market; profit is distributed to owners who invest in businesses, and wages are paid to workers employed by businesses and companies, leaving behind a Soviet-based economic system controlled by leading members of the Socialist Unity Party of Germany. The start of this process is commonly referred by Germans as die Wende (The Turning Point). The end of the unification process is officially known as German unity (Deutsche Einheit), and is celebrated on 3 October. 2. History The II World had dramatic consequences for Germany; the death of over seven million German soldiers and civilians; large territorial losses (such as Pomerania, Silesia and East Prussia which were seized to Poland); the expulsion of about 15 million Germans from eastern areas of Germany and other countries (such as the Czech Republic, Romania and Poland); mass rape of German women; and the destruction of multiple major cities (like Frankfurt or Dresden). After the war, under a common occupation policy contrived mainly in conferences at Yalta and Potsdam in 1945, the Allied powers assumed shared sovereign authority over Germany. American, British, Soviet, and French forces occupied different areas, and national matters came before an Allied Control Council comprising the commanders of the four occupation armies. Berlin, lying deep in the Soviet zone in eastern Germany, was similarly divided and governed. Thus, the city of Berlin, surrounded by the Soviet Zone, was partitioned into four zones. The zones occupied by the Allies lay on the west side of the city, whilst those in the east were occupied by the Soviets. West Germany and West Berlin received massive injections from the American Marshall Plan, which attracted many workers from miserable economic conditions in the East. While this was meant to be a temporary move, the Cold War interceded and eventually the three western zones combined to form the Federal Republic of Germany (parliamentary republic member of the NATO with a social market economy) while the eastern zone formed the German Democratic Republic (estate politically and military controlled by the USSR member of the Warsaw Pact). Berlin, the capital was also divided. Eventually the two areas of Germany, East Germany and West Germany began to experience a deteriorating relationship and conflicts arose. The 12th of August, 1961 plans for the beginning of the Berlin Wall were instituted. Led by Erich Honecker, the plans were kept secret. A day latter, the Berlin Wall was built in order to stop East Germans from escaping to West Germany. With the pass of time it would became a symbol of the Cold War. Tensions between East and West Germany were somewhat reduced in the early 1970s by Chancellor Willy Brandts Ostpolitik, which included the de facto acceptance of Germanys territorial losses in World War II. During the 1980s, the post-War fabric gradually began to tear. The crisis in the Eastern bloc began in 1980, with the founding of an independent trade union, Solidarnosc, in Poland, followed by the imposition of martial law at the end of 1981. Three-and-a-half years later, in March 1985, Michael Gorbachev came to power in the Soviet Union. The insistence of Helmut Kohl (chancellor of the GFR) and the political changes undertaken by Gorbachevs government meant the beginning of friendlier relations between the two Germanys. The end of the two Germanys begun to change in summer 1989, when Hungary decided to dismantle the Iron Curtain and open its borders, causing an exodus of thousands of East Germans to West Germany via Hungary and Austria. This had devastating effects on the GDR, with mass demonstrations The East German authorities unexpectedly eased the border restrictions in November, allowing East German citizens to travel to the West. Originally intended as a pressure valve to retain East Germany as a state, the opening of the border actually led to an acceleration of the Wende Reform process in East Germany, which finally concluded with the Two Plus Four Treaty on 12th September 1990 under which the four occupying powers renounced their rights under the Instrument of Surrender, and Germany regained full sovereignty. This historical event finally permitted German reunification on 3rd October 1990, with the accession of the five re-established states of the former GDR. 3. International Relations Approach Which IRs theory describes better this historical event? The realist theory explains international relations as a self-help system in which states struggle to survive or improve their status by ballancing the military and economic power of the other actors. Many realists believe that bipolar orders are more stable and peaceful than multipolar systems in which the actors more frequently shift alliances. From this perspective the Cold War was the latest great power rivalry. Once the German dream to establish world hegemony was vanished after Word War II, the US-Soviet confrontation was inevitable, as they were the only two remaining economic and military powers. This had as a result the division of Germany in two distinct countries belonging to two different economic and political systems: the Federal German Republic (capitalist and member of NATO) and the German Democratic Republic (communist and part of the Warsaw Pact). According to Realist John Lewis Gaddis: after centuries of great power rivalries in Europe and two bloody world wars the Cold War finally established a long peace in Europe. The two superpower maintained stability and prevented war for more than forty years. The peace was a result of a heavily armed confrontation. Liberal theory argues that the Soviet threat to Europe was not military power but the brutality with which Stalin imposed communist regimes in Eastern Europe. Liberals also reject that the Cold War established a long peace in Europe. They believe that this peace was not true, as it was guarranted by the Iron Wall, which was a symbol of the depravation of people lacking of basic human rights. Liberalists state that peace should not be confused with lack of war. In reference to the German Reunification, some realists fear that the Unification of Germany might reestablish the German hegemony in Europe which might lead to a resurgence of German militarism. In contrast Liberals argue that the united Germany of the XXI century within the European Union will help to spread the liberal values of democracy and build a stronger Europe which will diminish the nationalist feelings of the European countries under a common prerogative of liberty, equality and fraternity. Personally I believe that the Liberal Theory is far more credible than the Realist one. Germanys reunification has been proved to be highly beneficial to Europe. Instead of becoming a military power in Europe, Unified Germany has helped to build a stronger and a more peaceful Europe. In fact Germanys drive towards a greater European integration has been the only way in which Germany could project again its political clout on the international stage without arousing fear and hostility. Moreover, the integration of East Germany within the European Union has helped as well, to open a path to other former members of the Warsaw Pact in Eastern Europe to join this economic and political union.
Armor Through the arms of the knight we can actually touch something of the knights who strove during the Middle Ages, men whose lives were shaped and who shaped the ideas of chivalry. I believe that armor is, at base, an important, romantic medieval craft. Like all crafts, it takes technical skill and artistic merit to create a quality piece. Other re-enactment societies provide a rich market for fledgling armoires to earn their wings; without these markets, most craftsmen would never progress beyond the occasional hobbyist level. But there is a demand, both by collectors and experienced re-enactors, for arms, armor and accouterment that transcends sporting equipment and approaches something we might call "authentic". To create a piece of armor that strikes the balance between form and function and stay within medieval design elements is difficult. The vast majority of armor now made by 'reproduction' armoires is, unfortunately, sporting equipment. Some armoires do grow, however. In order to grow, they must learn the elements of style that define the periods in which they wish to work, perfecting their hammer and their eye simultaneously. The hammer is by far and away the easier thing to learn. But with perseverance and the willingness to look critically at personal projects, the armoire can refine his eye. The best way to do this is to make exact reproductions, graduating to the next level, the creation of a new piece within a period style. To qualify, all elements of the piece must adhere to this style. Beyond the craft is the art of armoring. Most armor now made is equipment; some is crafted well, and a small percentage transcends the craft reality to become art. Art must, to my mind, communicate clearly to an audience. The greater the art, the more universal the message. For the armoire, to strive for art is to connect the mechanical defense with the spirit of chivalry. To reach this spirit, I believe the armoire must fight; they must use the armor and participate and understand the mechanisms that motivate combatants on the field. They must strive to understand the ideals if they are to add that 'spark' that separates art from fine craft. Thornbird Arms was the company started in 1984 to expand abilities with the hammer and to try to extend the opportunity to others. Most of them were crude by my current knowledge, but we strove in a heartfelt way to improve the quality of equipment available to re-enactors so that they could, in turn, bring a more authentic feel to the tournament field.
Monday, August 19, 2019
The Song Ã¢â¬Å"American IdiotÃ¢â¬ by Green Day uses techniques to engage the audience to interoperate the issues. Green day through their style of music convey issues such as the medias over powering effect on society, greed and the division of the United States of American over political issues. Green DayÃ¢â¬â¢s negative stance on the issues through these techniques conveys the audience to agree with the main issues being focused. The mediaÃ¢â¬â¢s influence on society is a main issue, which is, portrayed though the lyrics. People believe a large quantity of information that is presented from news Ã¢â¬Å"One nation controlled by the mediaÃ¢â¬ and entertainment programs. The media is so powerful it can make the audience agree or disagree on whatever is being presented. Techniques are used such as repetition, which therefore positions the audience to lose trust in the media. Political issues such as the war on terrorism is evoked as an issue throughout the song. American was divided Ã¢â¬Å"All across the alien nationÃ¢â¬ when troops were sent to Iraq to search for weapons of mass destruction. Metaphorical language was used to explore the issue. Audience positioning from techniques indorse concerns with a country divided and positions them to feel the need to cooperate and sort things out other than civil unrest and debate. Paranoia is another issue, which grasps the audienceÃ¢â¬â¢s attention because it connects with several tragic events. Green Day tries to link the fear of living in American after the terrorist attacks of two thousand and one Ã¢â¬Å"sing along in the age of paranoiaÃ¢â¬ through their style of writing and positioning of words. Techniques used to help the audience interoperate the message convey was descriptive language while using a mocking tone. The audience is positioned from these techniques to understand that people should access the risk of terrorism because of decisions made from the American parliament.
Sunday, August 18, 2019
How Important were the actions of Rosa Parks to the civil rights movement? Explain your answer. Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Rosa Parks was a black American who it has been said, started the black civil rights movement. Rosa Parks was fro Montgomery, and in Montgomery they had a local low that black people were only allowed to sit in a few seats on the public buses and if a white person wanted their set, they would have to give it up. On one bus journey Parks was asked to move for a white person, she refused and the police were call and she was arrested and convicted of breaking the bus laws. Ã Ã Ã Ã Ã The black people of Montgomery decided that the best way to show their anger at what had happened and how they were being treated would be by boycott, not use, the local bus service. One the first day of the boycott the buses were almost empty. The black community worked together and arranged another forms of transport such as car pool, or waling. Black taxi companies only charged back passengers the price of the bus fair and some white people who could do without their servants even when to pick them up form their homes. During the boycott the bus company lost 65% of their earnings. This showed people who powerful non-violent protest could be, by challenging black segregation laws without committing a crime. It also showed the black people how powerful they could be if they worked together. Ã Ã Ã Ã Ã When...
Saturday, August 17, 2019
Business Plan A Business Plan to start a new business S P Hutchies India Ltd. A Business Plan to start a new business S P Hutchies India Ltd. , prepared as a part of the curriculum Management Studies and Research at Humera Khan Institute of Management Studies and Research. Business Plan A Business Plan to start a new business S P Hutchies India Ltd. A Business Plan to start a new business S P Hutchies India Ltd. , prepared as a part of the curriculum Management Studies and Research at Humera Khan Institute of Management Studies and Research.Business Plan A Business Plan to start a new business S P Hutchies India Ltd. Venue: HK Bldg. , Adj MHADA Complex, Oshiwara, Jogeshwari (W), Mumbai-102 | Tel. : 26774639 / 26774588 Ã¢â¬â Fax: 26790095 Venue: HK Bldg. , Adj MHADA Complex, Oshiwara, Jogeshwari (W), Mumbai-102 | Tel. : 26774639 / 26774588 Ã¢â¬â Fax: 26790095 Submitted to: Prof. Sadaf Khan Submitted By: DARSHAN PATIL ROSHAN VICHARE DHAWAL SHAH RUBY SINGH Content: Project Informa tion * COMPANY PROFILE * EXECUTIVE SUMMERY * PROJECT INTRODUCTION * PRODUCT INFORMATION * PRODUCT FEATURES NUTRITION CONTENT * VITAMINS CONTENTS * OTHER PROTEIN SOURCES * COMPETETIVE ADVANTAGE i. Protein Shake v/s Solid Protein ii. Technology behind the Project * GENETICS PROCESS * SALMONELLA TREATMENT * EXAMPLE OF HYPOTHETICAL DIET PLAN Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- COMPANY PROFILE COMPANY NAME: OFFICE ADDRESS: S P HUTCHRIES INDIA LTD. 3372, Chavata, Old Nashik Road, Chavata, Nashik-. Office Contact No. : 0250-2513905 E-mail id for Support: [emailÃ protected] com Website: www. sp15. com Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â-A Business Plan to start a new business S P Hutchies India Ltd. IndiaÃ¢â¬â¢s poultry industry represents a major success story. While agricultural production has been ri sing at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry also appears to be very favorable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years.A Business Plan to start a new business S P Hutchies India Ltd. IndiaÃ¢â¬â¢s poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry also appears to be very favorable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years.EXECUTIVE SUMMERY The poultry farming in India occupies an important position due to its enormous potential to bring about rapid economic growth, particularly benefiting the weaker sections due its low investment requirement and short gestation period. The poultry, which was considered as a backyard proposition in the early 60Ã¢â¬â¢s has now been transformed into a strong agro based commercial activity having tremendous employability and income generation potential contributing nearly 0. 7% of the national GDP and about 10% of the Livestock GDP.We four of us planned to start this business after going through surveys and studies about many egg consumers who are now shifted from the normal egg to protein shake. Our focus was not only Maharashtra but all the egg consumers of India who prefers an added protein over the normal egg. Secondly our focus is on professions like Body-Building, Athletes, Actors, Sports persons those who are concentrating on the health. So we are planning the processed egg with Ã¢â¬ËHigh Protein ContentÃ¢â¬â¢ as well as keeping the muscle growth in mind.According to marketing analysis we found that customer always need something new as well as cost effective options. i. e. Greater Value with lesser cost. Currently in the market there are two qualities present Layers and Desi keeping this thing in mind we are coming with a new quality of the egg. Introducing our Brand Ã¢â¬â Ã¢â¬Å" SP15 Ã¢â¬ Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- PROJECT INTRODUCTION 1. 1 Project Brief Layer farm business is an agro-based project. This can be started in both rural and semi-urban areas. According to the current industry practice, poultry sheds are available on rent basis.These sheds have complete required facilities and equipment. The rent varies between Rs 0. 5 to Rs 1 per square e feet depending upon the location and facilities at the farm. Major portion of the cost includ es bird feed. Day old chicks of Layer are initially reared for a period of 18 weeks. On completion of 18 weeks, the birds start laying eggs for the period of next 52 weeks. On an average, one layer lays about 300 eggs per laying season of 52 weeks. After the completion of laying period, the layers are sold in the market as culled birds.The selling price of these birds is determined on per bird basis. 1. 2 Opportunity Rationale Layer farming is a profitable business as the produce of the farm provides high quality animal protein which is daily requirement of the human body. Animal Protein is more valuable than that of plant protein. The average availability of protein is 11 grams a day, which is far less than the recommended daily dietary protein consumption of 26 grams according to the World Health Organization Standards. The bodybuilderÃ¢â¬â¢s diet consists of 3 meals a day, plus several snacks in between the meals.Protein shakes are the best option for those snacks. Usually a pr otein shake consists of protein powder, skim milk, and flavouring of fresh or frozen fruit. If a protein shake is prepared correctly, it is a great high-protein, low-fat bodybuilding food. There is also an opportunity in this field if we can give an optional product with added protein content. 1. 3 Total Project Cost A Poultry farm with a population of 5,000 birds started in a rented shed requires a small capital investment of about Rs 62,000 for purchasing farm machinery and equipment.A sum of about Rs 288,000 is required as working g capital, which will be used for purchasing day old chicks and raw material (feed & vaccines) etc. 1. 4 Proposed Capacity 5000-birds are the minimum economic size to start a layer farm, where the operational and fixed costs are justifiable. These birds are kept for sixteen months, which includes a rearing period of 4. 5 months and laying period of 12 months. Layer Farm layout Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬ âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- PRODUCT INFORMATION Product Name: Ã¢â¬Å"SP15Ã¢â¬ Product Preview: Mission Statement: Ã¢â¬Å"We Nourish PeopleÃ¢â¬ Product Tagline: Ã¢â¬Å"The Best Square MealÃ¢â¬ Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â PRODUCT FEATURES Following are the features of the SP15 * Modified Hen egg * High protein * Salmonella Treated * With essential nutrients. NUTRITION CONTENT: VITAMINS CONTENTS: OTHER PROTEIN SOURCES: Protein source| Protein content (gm)| Per| Hen egg(Normal)| 5-6. 5| 1 Whole| Chicken| 6. 5| 25gms| Cottage cheese| 5| 25gms| Fish| 6. 6| 25gms| Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- COMPETETIVE ADVANTAGE Protein Shake v/s Solid Protein: Whey protein is absorbed very fast (in some cases, depending on heating time of the product, about 1hr).Thus, sol id protein takes longer to digest and absorb giving you the ability to have a positive nitrogen balance and steady release of Amino Acids. Whey enters the blood stream very fast, but also leaves very fast. Technology behind the Project: Use: Layers, White leghorns hen to breed: We will be using a special breed of the Hens for this project. This breed is a very high quality layer called Leghorns. This Breed lays 300 Eggs per year. Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- GENETICS PROCESS R&D will do genetic modification on parent specimen of hens.In this process they will modify the gene which is responsible for protein production. After this process hens will be kept for the laying the eggs Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- SALMONELLA TREATMENT The eggs first gets inspected and then selected for the S almonella Treatment. Following picture depicts the Salmonella. Scientists prepare to inspect eggs for Salmonella enteritidis contamination. (Photo credit: Stephen Ausmus/USDA) After selection of the eggs they undergo following Salmonella Process: * Step 1- Use of LugolÃ¢â¬â¢s solution Step-2 Use of Chlorohexidine + Ethanol + Quaternary Ammonium solution * Step 3- Fleming Eggs undergoing Salmonella Treatment Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- EXAMPLE OF HYPOTHETICAL DIET PLAN * Hypothetical diet plan of body building professional. * If he needs 150gms proteins per day, he has to eat 25eggs i. e. 25*6=150gms * But he will need only 10,SP15 eggs, to get 150gms of proteins. i. e. 10*15=150gms Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- MARKETING PLAN * UNIQUE SELLING PREPOSITION (USP) * MARKETING STRATEGY * MARKET SEGMENTATION 1. POPULATION DEMOGRAPHIC . AGE DEMOGRAPHIC 3. SALARY DEMOGRAPHIC * TARGET AUDIENCE * VALUE PROPOSITION * SWOT ANALYSIS Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- UNIQUE SELLING PREPOSITION (USP) Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Ã¢â¬Å"Only added PROTEINS with no side effectsÃ¢â¬ Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- MARKETING STRATEGY Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â POPULATION DEMOGRAPHIC Source: NFO Research Share of Intake Panel Ã¢â¬â 2011 Source: NFO Research Share of Intake Panel Ã¢â¬â 2011 Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- AGE DEMOGRAPHIC Source: NFO Research Share of Intake Panel Ã¢â¬â 2011 Source: NFO Research Share of Intake Panel Ã¢â¬â 2011 Total Population| EEgg Eating Population| Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- TARGET AUDIENCE * Health conscious people * Film Actors * Sport persons * Body building professional. Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â-VALUE PROPOSITION Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢ â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- SWOT ANALYSIS S Strengths * Technological and financial support from NECC S Strengths * Technological and financial support from NECC T Threats Price fluctuation in market due to the inflation Eg. Diesel price hike at regular intervals Many diseases associated with the hens. T Threats Price fluctuation in market due to the inflation Eg. Diesel price hike at regular intervals Many diseases associated with the hens. Opportunities There is Large Market Size for this product. O OpportunitiesThere is Large Market Size for this product. O W Weaknesses * This is a strong business sector so there are no weaknesses in this business. W Weaknesses * This is a strong business sector so there are no weaknesses in this business. Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Financial Plan Our Financial Plan includes following things: * Land And Building * Project cos t * Financing * Projected Income Statement * Key Assumptions 1. Production Assumption 2. Expense Assumption 3. Revenue Assumptions 4. Financial Assumption Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â-LAND & BUILDING Recommended Mode for Acquiring Land It is recommended that the proposed project should be started in a rented shed. This option will help us to save on the capital cost required for constructing new sheds. Normally, these sheds are located along the roadsides around the cities and rural areas. Generally, the rate prevailing in the market is around Rs 1 per square feet. Space Requirements | Required (SQ. FT) | Shed Space @ 2 Sq. ft / Bird | 10000 | Store Room | 64 | Rooms For Guards & workers | 144 | Pavement/Driveway | 510 | Total project space required | 10718 |Rent | 1 Re | Total Rent | 10718 | Suitable Locations Sub-urban and rural areas around the major cities of the country are recom mended for starting a layer farm. Setting up a farm at an isolated place will minimize the risk of disease. Infrastructure Requirements * Road * Electricity * Water * Drainage of rain water Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Project Cost Project Cost | Rs. | Machinery & equipment Cost | 62000 | Total Fixed Cost | 62000 | Raw Material Inventory | 159614 | Prepaid Bldg. Rent(10718 *12) | 128616 | Total Working Capital | 288320 |Total Project Cost(INITIAL) | 350230 | Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Financial Planning INITIAL FINANCING | | Rs. In actual | Debt | 50% | 175115 | Equity | 50% | 175115 | Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Projected Income Statement Particulars | Year 1 | Year 2 | Year 3 | Sa les| 1510361 | 1546687 | 2912468 | (COGS) | (1501526) | (1437091) | (1750737) | G. P | 8836 | 109595 | 1161731 | (Op. Exp) | (69792) | (72494) | (68913) | Op. Profit | (60956) | 37101 | 1092818 | (Non OP. Exp) | (156634) | (218451) | (260406) | NPBT | (217591) | (181351) | 832412 | TAX @ 20%) | Nil | Nil | (166344) | NPAT | (217591) | (181351) | 666068 | Retained Earnings | Ã¢â¬â | Ã¢â¬â | Ã¢â¬â | Beginning of Year | Nil | (217591) | (398941) | End of year | (217591) | (398941) | 267127 | Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Key Assumptions 1) Production Assumptions:- Maximum Capacity Utilization | 100% | Number of Birds per Flock | 5000 | Number of Flocks per Year | 1 | Total Mortality Rate | 5% | Mortality Rate (Rearing Period) | 3% | Mortality Rate (Laying Period) | 2% | Total Mortality Loss (Birds) | 250 | Total number of Birds Laying Eggs | 4750 |Length of Rearing Period (Month s) | 4. 5 | Length of Laying Period (Months) | 12 | Lag time between the Flock(Weeks) | 2 | 2) Expense Assumption:- Maximum Capacity Utilization | 100% | Number of Birds per Flock | 5000 | Number of Flocks per Year | 1 | Total Mortality Rate | 5% | Mortality Rate (Rearing Period) | 3% | Mortality Rate (Laying Period) | 2% | Total Mortality Loss (Birds) | 250 | Total number of Birds Laying Eggs | 4750 | Length of Rearing Period (Months) | 4. 5 | Length of Laying Period (Months) | 12 | Lag time between the Flock(Weeks) | 2 | 3) Revenue Assumption:-Number. of eggs laid/Bird/Month (Dozens) | 2 | Availability of Eggs in Year 1 (Months) | 7. 5 | Production Capacity in Year 1 (Dozens) | 71250 | Eggs selling price (per Dozen) | 21 | Birds selling price | 20 | Litter selling price (per Flock) | 1500 | Feed Bags selling price (in Rs) | 5 | Sales price growth rate | 10% | 4) Financial Assumptions:- Project life (Years) | 10 | Debt | 50% | Equity | 50% | Interest rate on long-term debt | 16% | Interest rate on short term debt | 16% | Debt tenure (Years) | 5 | Minimum Cash Balance | 10000 | Economy Growth Rate | 10% |